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A world of little characters

A little character.
A lot to love.

Meet the companions with a personality of their own. And a place in your everyday.

Meet Rovan
The first chapter
A child cuddles Rovan the fox plush in a softly lit linen play fort.
Rovan. A little character to love.

A softer kind of company

Some things just feel like your kind of company.

A curious glance. A familiar face. A personality you recognise. Cubsley is a growing world of plush characters, each with a little story to become part of yours.

Find your familiar.

The first chapter

Meet your kind of character. (12)

Distinct personalities. A world of stories. Which one feels like you?

Orrin brown otter plush with cream muzzle and grey loop on a sunlit oak table.Child holding Orrin the small brown otter plush in cupped hands.

Orrin

The curious one

Bright-eyed, quietly mischievous, and interested in absolutely everything.

Meet Orrin $32.99
Orrin brown otter plush with cream muzzle and grey loop on a sunlit oak table.

The curious one

Orrin

Always a little wonder.

Orrin never takes the shortest route. There might be a curious pebble to inspect, a new corner to explore, or a friend who needs company along the way. A little mischievous and endlessly interested, Orrin makes an ordinary day feel like a small discovery.

Meet Orrin
Tavi sage green turtle plush with textured shell on a pale oak table.Child cuddling Tavi sage green turtle plush on a cream rug.

Tavi

The unhurried one

A sage-green daydreamer with a wonderfully unhurried view of the world.

Meet Tavi $32.99
Tavi sage green turtle plush with textured shell on a pale oak table.

The unhurried one

Tavi

There is time for this.

Tavi has never understood the hurry. The best moments are often the smallest: sunlight moving across a room, a familiar voice, nowhere in particular to be. Quietly content and a little dreamy, Tavi is happy to share the slower part of your day.

Meet Tavi
Bramwell cream teddy bear in caramel knit overalls seated on an oak chair.Child cuddling Bramwell cream teddy bear in caramel overalls.

Bramwell

The faithful one

A cream-coloured bear in caramel overalls, always ready to come along.

Meet Bramwell $32.99
Bramwell cream teddy bear in caramel knit overalls seated on an oak chair.

The faithful one

Bramwell

Good company, wherever.

Bramwell is usually ready before you are. Overalls on, an optimistic expression, and no strong opinion about the destination—as long as you are going together. From an ordinary afternoon to somewhere new, Bramwell’s favourite part is the company.

Meet Bramwell
Merren comforter collection with caramel bear, oat bear and cream lamb on a linen play mat.Toddler holding Merren Caramel Bear sherpa comforter beside a parent.

Merren

The Gentle Comforter

A gentle little companion in three expressions: caramel bear, oat bear and cream lamb.

Meet Merren $22.99
Merren comforter collection with caramel bear, oat bear and cream lamb on a linen play mat.

The Gentle Comforter

Merren

A little closer, every day.

Merren is happiest in the little in-between moments: a familiar face, a shared afternoon, nowhere special to be. Quietly affectionate and wonderfully content, this Cubsley character finds its adventures in good company.

Meet Merren
Alden grey elephant plush with large ears and ivory tusks seated on a cream rug.Toddler playing with Alden grey elephant plush beside a parent.

Alden

The Thoughtful Elephant

An attentive grey elephant with sweeping ears, a curved trunk and a quiet sense of humour.

Meet Alden $44.99
Alden grey elephant plush with large ears and ivory tusks seated on a cream rug.

The Thoughtful Elephant

Alden

Always room for another story.

Alden collects the little things: an unfinished story, a favourite song, the detail everyone else missed. With an ear for a good tale and a quiet sense of humour, Alden makes even an ordinary afternoon feel worth remembering.

Meet Alden
Finlo robin plush held by a child in a bright living room — lifestyle illustrationFinlo robin plush cuddled by a child on a linen sofa — lifestyle illustration

Finlo

The Cheerful Robin

A cheerful robin with a vivid red breast and a bright outlook on the little things.

Meet Finlo $32.99
Finlo robin plush held by a child in a bright living room — lifestyle illustration

The Cheerful Robin

Finlo

A little reason to smile.

Finlo always finds something worth singing about: a patch of morning light, a familiar face, an ordinary day with room for a little wonder. In Finlo’s world, the best adventures often begin close to home.

Meet Finlo
Elwin 25 cm cream lamb plush with golden-toned horns, held by a child on a rug — lifestyle illustrationElwin cream sheep plush beside a child on a sunlit window seat — lifestyle illustration

Elwin

Cream Lamb Plush, 25 cm

A 25 cm cream lamb plush with little golden-toned horns and a wonderfully dreamy outlook.

Meet Elwin $24.99
Elwin 25 cm cream lamb plush with golden-toned horns, held by a child on a rug — lifestyle illustration

Cream Lamb Plush, 25 cm

Elwin

Where little daydreams begin.

Elwin has a habit of finding stories where others see very little. A cloud becomes an island, a sunlit corner becomes a secret hideaway, and a familiar afternoon turns into an adventure. This little lamb never needs a grand destination—just a little room to imagine.

Meet Elwin
Rovan 35 cm red fox plush held by a child on a living room rug — lifestyle illustrationA child cuddling Rovan fox plush beside a bright window — lifestyle illustration

Rovan

Red Fox Plush, 35 cm

A 35 cm russet-orange fox plush with brown paws, a white-tipped tail and a playful spirit.

Meet Rovan $29.99
Rovan 35 cm red fox plush held by a child on a living room rug — lifestyle illustration

Red Fox Plush, 35 cm

Rovan

Every day has an adventure in it.

Rovan sees possibilities everywhere. A fallen branch becomes a bridge, a winding path promises a new discovery, and a change of plans is simply another way to begin. This little fox always comes home with a story—and saves the best part for a friend.

Meet Rovan
The Little Circle four-piece plush animal ring set with cow, dog, elephant and bunny beside a smiling toddler.Toddler holding the grey elephant plush ring with the bunny, cow and dog from the complete set in front.

The Little Circle

4-Piece Plush Animal Ring Set

A complete set of four striped plush animal rings: Cow, Dog, Elephant and Bunny.

Meet The Little Circle $84.99
The Little Circle four-piece plush animal ring set with cow, dog, elephant and bunny beside a smiling toddler.

4-Piece Plush Animal Ring Set

The Little Circle

Four little friends. One happy circle.

The Little Circle always makes room for one more smile. Cow brings the sunshine, Dog brings a friendly hello, Elephant listens, and Bunny finds a reason to celebrate. Four small friends with a shared love of the everyday.

Meet The Little Circle
Twin children holding two Bovey cream cow plush toys on a sofa, 45 cm each.Twins laughing with matching Bovey cream cow plush toys on their laps.

Bovey

Cream Cow Plush, 45 cm | Single or Duo

A fluffy cream cow plush, 45 cm. Available individually or as a matching duo.

Meet Bovey From $24.99
Twin children holding two Bovey cream cow plush toys on a sofa, 45 cm each.

Cream Cow Plush, 45 cm | Single or Duo

Bovey

A little countryside charm. Twice the company, if you like.

Bovey finds the best company in life's little moments: a familiar story, a sunny corner, a friend sitting close. Alone or alongside a matching companion, Bovey always brings a little warmth to the day.

Meet Bovey
Five children each holding a different Meadow Friends plush: cow, pig, lion, bunny and elephant, 35 cm models.Five children in a reading corner holding the cow, bunny, pig, elephant and lion Meadow Friends plush models.

The Meadow Friends

Lying Animal Plush, 35 cm

Lying animal plush toys, 35 cm. Choose Cow, Bunny, Pig, Elephant or Lion; sold individually.

Meet The Meadow Friends $29.99
Five children each holding a different Meadow Friends plush: cow, pig, lion, bunny and elephant, 35 cm models.

Lying Animal Plush, 35 cm

The Meadow Friends

Five little characters. Find your favourite.

The Meadow Friends know that a little imagination can turn any corner into an adventure. Cow brings curiosity, Bunny a gentle spirit, Pig a playful idea, Elephant a listening ear and Lion a touch of courage. Choose the friend whose story feels like yours.

Meet The Meadow Friends
A child holding Oswin, a brown and white otter plush, in a cream reading chairA child reading beside Oswin the otter plush in a softly lit reading nook

Oswin

Otter Plush Toy, 25 or 35 cm

A grey-brown otter with white cheeks and tummy, little rounded paws and a tapered tail. Choose 25 cm or 35 cm.

Meet Oswin From $44.99
A child holding Oswin, a brown and white otter plush, in a cream reading chair

Otter Plush Toy, 25 or 35 cm

Oswin

Small paws. A curious heart.

Oswin likes to imagine that every reading corner is a riverside hideaway and every afternoon holds a small adventure. With his rounded paws and curious little face, this Cubsley otter is ready to find a favourite place by your side.

Meet Oswin
Explore every Cubsley

Different characters. The same little feeling.

In good company / Elwin

A little daydream, ready to hold.

Meet Elwin, our 25 cm cream lamb with golden-toned horns and a dreamy little face. A thoughtful companion for someone who means a lot.

Meet Elwin
A child cuddling Elwin, Cubsley's 25 cm cream lamb plush — lifestyle illustration

Elwin. Where little daydreams begin.

The Meadow Friends

Five characters. Who feels like you?

A lion, a bunny, a cow, a pig or an elephant. Discover five 35 cm companions, each with their own charm. Choose your favourite; each plush is sold individually.

Choose your Meadow Friend
Five children each holding a different Meadow Friends plush: cow, pig, lion, bunny and elephant, 35 cm models.

The Meadow Friends. Five models, sold individually.

Little things. Lasting feelings.

Not every gift needs a reason.

Sometimes, “this made me think of you” is everything.

A little tradition, just for you

The Cubsley Club.

One new companion. Every three months. A little moment to look forward to.

Bramwell cream teddy bear in caramel knit overalls seated on an oak chair.

Collection inspiration · Surprise model may vary

$64.99 USD

every 3 months

  • One plush per delivery
  • First dispatch within 14 days
  • Skip an order or cancel before renewal

US$64.99 charged today, then every 3 months until cancelled. First dispatch within 14 days.

How the membership works

One surprise plush for US$64.99 every three months, with shipping included. Applicable taxes are shown at checkout. You pay when you subscribe, then every three months until cancelled. The first plush ships within 14 days of payment; transit time is additional. Other purchases are optional and billed separately.

What is in the first edition?

One surprise plush, selected by Cubsley after you subscribe. The model and size may vary and are not selected at checkout. Your first plush ships within 14 days of payment. Collection imagery is illustrative and does not show a guaranteed club item. No character card is included.

Can I skip or cancel?

Skip a delivery or cancel before your next charge using your subscription management link. Cancellation stops future renewals; it does not automatically refund an order already paid. Contact contact@cubsley.com for help.

Your little collection

Your bag is waiting for its first character.

Meet the Cubsleys

Find your Cubsley